Villsaft
A fictional Norwegian sparkling drink brand inspired by wild berries, herbs, and plants found in Nordic nature. The project brings together visual identity, packaging design, botanical illustration and AI-assisted art direction.
Client
Self-initiated
Services
Visual Identity
Logo Design
Packaging Design
Illustration
Campaign Ideas
AI Art Direction
Industries
Food & Beverage
Date
2026
The concept
Villsaft began with a simple idea: to turn familiar Nordic ingredients into a contemporary drink brand. The flavours combine wild berries, herbs, flowers, and plants associated with the Norwegian landscape. The goal was to create something natural and distinctly Nordic without relying on the usual rustic or overly traditional visual language. The result is a quiet, modern identity with a softer and more expressive side.
Visual identity
The lowercase wordmark is simple, light, and approachable. Its minimal form creates a calm framework for the more expressive botanical imagery and allows the packaging to remain the main focus. The visual direction connects the product with its source: open landscapes, wild plants, natural textures, and quiet outdoor moments. Rather than presenting nature as untouched or dramatic, the photography makes it feel close, familiar, and part of everyday life.
Flavour system
The collection is built around five fruit-and-herb pairings, each with its own botanical composition and accent colour. The illustrations make every flavour immediately recognisable while keeping the full range visually consistent. Instead of highly detailed botanical drawings, the ingredients are shown through soft, slightly blurred forms. This gives the packaging a more sensory and atmospheric character, somewhere between pressed plants, watercolour, and an out-of-focus photograph.
Packaging
The packaging uses a restrained white base, generous negative space, and a single botanical composition for each flavour. The simple structure keeps the range clean and contemporary, while the soft imagery prevents it from feeling clinical. Warm metallic details and subtle colour accents introduce contrast without competing with the illustrations. The system was designed to work both as individual packaging and as a recognisable family on the shelf.
Beyond the can
The identity was extended across lifestyle photography, outdoor advertising, merchandise, and gift packaging. These applications show how Villsaft could grow from a packaging concept into a complete consumer brand. The gift box brings the full flavour collection together and uses natural moss as a tactile reference to the landscapes that inspired the project.
